Featured UX Projects
2024 ・ Consultancy・2C FinTech App・Research
A large insurance firm faced high customer complaints and internal cross-department conflict. Via stakeholder interviews, we identified key business problems & user needs, proposed dual-design strategies with tailored information architectures.
Through usability testing, user interviews, iterations, and collaborations with multi-departmental client teams, the revamped App now delivers a highly personalized customer experience with streamlined flows, aligning business goals, technical constraints, and enhanced internal collaboration.
2023 ・ User Research driven・Business Goals aligned
Storius App offers audio-guided stories for travelers, with Map feature for quick Content Access and Audio Control. As business partners expanded, we shifted from individual Stories to curated Tours, connecting multiple stories by routes.
The revamped User Flow balanced business goals with user needs, streamlined navigation, improved action feedback, encouraged engagement while boosting partners' visibility.
2025 ・ XR Design・ Conversational AI・ Hackathon
Through user research, we found that users in professional conversations often struggle to process information and sustain conversation depth in such high-pressure scenarios.
Envisioning a future where MR glasses are ubiquitous, we proposed, prototyped, and developed the real-time dialogue assistant that prioritizes minimal interface and contextual relevance, suggesting a XRAI conversation solutions that understand context, infers intent, and deepens connections.
2024 ・ Accessibility Design・ VR Research
A system redesign for an accessibility VR research tool, aiming at enabling users to experience various Visual Impairment Conditions firsthand and collaboratively brainstorm Accessibility Tools in an immersive setting.
The revamped menu system design enhanced users’ contextual understanding and navigation usability, making it adaptable across future VR studies.
2024 ・ Iterative-design・ Dual-Strategic Proposal
iRead, the library app, lacked engaging personalization.
Through research and interviews, identified user insights are translated into two distinct strategic solutions —
"Growth Seeker" for goal-driven learning and "Interest Explorer" for curiosity-driven discovery—as designs were evolved iteratively through continuous feedback, tailored to meet diverse user expectations.
